CNI Blog | Culture Northern Ireland

02 June 2009 10:36:59

Having done a Radiohead by giving away copies of their debut album Loosely Based on Fiction on the web, Belfast indie tyros Escape Act have decided to go down a more traditional route for their next release - by signing for a record label.

But the boys have not exactly sold out to the man - unless that man is Ed Jupp, head honcho of Edinburgh label 17 Seconds Records. They'll be joined on the label's roster by top indie talent such as Aberfeldy, X Lion Tamer and the Gillyflowers: perfect company for Escape Act's hook laden lo-fi-pop.

Escape Act's first single with 17 Seconds Records will be 'God Says', a record they previously released on their own Volte-Face label. There is still plenty of reason for fans to get their hands on the re-issue - it's accompained by two fresh remixes of the track, an uptempo version by Uber Glitterati and a downtempo effort from Exmagician.

In an age when too many bands sign to major labels, release two albums, get dropped and sink into obscurity, Escape Act firmly believe in building from the bottom up. But it's not all about promotion, you need to have tunes like 'God Says', an instant jump up and down punch the air classic.

'God Says' is available now from iTunes, eMusic, and all good download services. The video for the single can be viewed on Escape Act's myspace

Click here to read an interview with Escape Act from CultureNorthernIreland.