Three-Eyed Ravens Swoop Down on Belfast
Tourism Ireland marketing campaign brings otherworldly Game of Thrones creatures to City Hall, while signposts point fans to prime Westeros locations
A joint marketing venture between Tourism Ireland and HBO has taken an ominous turn, with eerie three-eyed ravens the latest in a series of familiar sights to Game of Thrones viewers to appear in Northern Ireland.
Perched around Belfast City Hall, the animatronic birds follow similar sightings of authentic set pieces from the world of Westeros, from weaponry discarded in Belfast City Airport's sharp objects bin to Targaryen dragon eggs at St George's Market.
The campaign, already creating considerable buzz on social media, aims to showcase Northern Ireland as the primary filming location for the global smash hit series, which is currently airing its fifth season.
Elsewhere, aged signposts have directed pedestrians towards the Iron Islands and various other points of interest within the fictional realm, while 'true to size' giant's footprints found at Portstewart Strand point the way to the Giant's Causeway.
Niall Gibbons, CEO of Tourism Ireland, said: 'We are delighted to continue our partnerships with HBO to highlight Belfast and Northern Ireland, through the exciting events of Game of Thrones, on the global stage.
'The campaign is building on the huge success of last year, when we reached about 100 million fans across the world. We are reaching out to the show's global fanbase and showcasing the spectacular scenery of Northern Ireland.'
The campaign should go some way to repairing any damage inflicted by Game of Thrones actor Kit Harington, who earlier this year ridiculed the Northern Ireland Tourist Board for promoting 'wonderfully depressing' tourist attractions like Titanic Belfast.
See more locations across Northern Ireland as the backdrop for Game of Thrones every Sunday on Sky Atlantic HD at 9pm, and read a feature on the popular Stones and Thrones tour of the North Coast.