Award for City of Culture
Belfast Telegraph recognises digital and social media campaign delivered by Culture Company and Culture NI
Derry~Londonderry’s UK City of Culture 2013’s highly innovative and effective use of digital platforms during its year of celebrations was this week recognised at the prestigious Belfast Telegraph Business Awards, where it took the prize for Best Use of Digital and Social Media.
The award was presented at a gala ceremony at the Culloden House Hotel and is recognition for the comprehensive and successful digital strategy delivered by Culture Company 2013 in partnership with the Nerve Centre’s Culture NI Digital team over the course of Derry~Londonderry’s year of cultural celebration.
Digital platforms played a major role in building audience engagement for the Derry~Londonderry 2013 programme. With a weekly reach up to 500,000 people per week; through social media, a weekly e-newsletter, the City of Culture website and YouTube channel the digital campaign achieved outstanding levels of interaction and engagement.
Commenting on the award, Minister for Culture, Arts & Leisure, Carál Ní Chuilín said: 'This award recognises City of Culture 2013’s hugely successful on-line marketing and social media campaign which was delivered in partnership with the Nerve Centre and Culture NI. The huge interest in City of Culture was demonstrated on their Facebook page which achieved over 60,000 fans in 2013 making it one of the most successful local pages.
'This award shows the continued commitment of our local Creative Learning Centres to providing access, skills and development in cutting edge technology. I want to congratulate the Nerve Centre in ensuring we maintain pace with new technologies and our young people have access to the skills and opportunities to pursue careers in the creative industries.'
Chris McCann, Communications Executive with Culture Company 2013, added: 'We are delighted that City of Culture has been recognised for best use of Digital and Social Media at the Belfast Telegraph Business Awards. Culture Company 2013 put digital and social media at the centre of the Marketing and Communications campaign for the Derry~Londonderry UK City of Culture 2013 celebrations.
'Working with the team at Culture NI we used digital to help build, listen to and engage with audiences. Digital content that has been created throughout this year will leave an indelible digital footprint and a colourful record of the year’s many achievements.'
David Lewis, the Nerve Centre’s Director of Communications and Digital Content, said: 'The digital elements of the UK City of Culture 2013 have impacted widely and Culture NI is proud to have been a part of that. The overall digital experience and "buzz" have been vital in telling Derry~Londonderry’s new story to the world and attempting to change negative perceptions of the city, both internally and externally, to positive ones.
'Large audiences have been built up, who have engaged readily with a mass of City of Culture digital content, resulting in ticket sales, take up of participation opportunities, competition entries, and viral sharing of photos, videos and positive messages around culture, arts, tourism product, creativity, tolerance and inclusion. This award is recognition for the hard work and vision of the team that delivered City of Culture’s online platforms and campaigns.'