City of Culture Wall Unveiled

Tourism Ireland reveal stunning art work in Derry~Londonderry made up of thousands of Facebook profile images

The walls of Derry~Londonderry are already famous, but another one has been adorned with a stunning new work of art. Tourism Ireland's Culture Wall is the culmination of a major innovative promotion undertaken by the organisation this year, to celebrate the city’s term as UK City of Culture.

Earlier this year, Tourism Ireland invited its Facebook fans around the world to submit their profile pictures to create a giant mosaic online, which would subsequently be used to create a real life piece of art to be installed in the centre of Derry~Londonderry.

 

More than 27,000 people from across the globe responded – from the United States, Canada, Australia and New Zealand, as well as from closer to home, including Germany, Spain, Scandinavia and the Netherlands – uploading their profile pic through a specially-created Culture Wall app.

These Facebook profile pictures were then placed in the hands of local artist Domnall Starkie, who has transformed them into a magnificent 18 metres by five example of wall art on the Primark building in Market Street.

Niall Gibbons, CEO of Tourism Ireland, said: 'This unique creation has been a fantastic way to raise awareness of this special year around the world, enabling people near and far to take part in the City of Culture celebrations, as well as providing a wonderful legacy of the year.

'Domnall Starkie has managed to encapsulate the vibrancy and energy of the city, helping to encourage many more visitors from around the world to come here in 2014 and beyond.'

Explaining the artwork – which shows an image of the Peace Bridge and a robin red breast among foliage – Domnall Starkie added: 'The graphic sunrise in vibrant colours symbolises a fresh, new dawn for the city, as we look towards the future full of hope and possibility.

'The oak tree branch symbolises the city and revitalised growth, along with the singing robin that embodies the great spirit of the people and their tenacity to achieve positive new things. The Peace Bridge stands as a beacon of stability and also represents continued community cohesion.'

Tourism Ireland’s objectives in creating the Culture Wall were twofold: to raise awareness of City of Culture around the world, and to build on the legacy of this special year for the city, into 2014 and beyond. The Culture Wall will be in situ until October 2014.