NI@SXSW 2012

Northern Ireland's largest ever delegation to represent at the SXSW Festival in Austin, Texas

Between March 9th and March 17th , Northern Ireland’s creative industries are taking centre stage at what is arguably the biggest creative industries showcase event in the world – SXSW in Austin Texas. SXSW 2012 is expected to be bigger than ever with up to 30,000 international delegates attending the Film, Interactive and Music conferences and festivals.

The previous SXSW conferences and festival events have involved appearances by Tony Bennett, Pete Townsend, Johnny Cash, Neil Young, Elvis Costello, Snow Patrol and Willie Nelson, to mention just a few.

Outside the convention centre, the SXSW Music Festival features over 1800 musical performers on over 75 stages throughout the city.

SXSW remains the key US showcasing, deal striking, networking and media forum for the international media industry, and attendance at the event remains a key priority for all of those interested in the business of media and creativity.

This year will see the largest delegation from Northern Ireland attend the event under the collective brand of NI@SXSW, representing Northern Ireland Music, Interactive and Film business attending SXSW 2012.

This creative industries trade mission is made up of over 40 local music, interactive and film companies, with successful showcasing bands Cashier No 9, And So I Watch You From Afar, General Fiasco and The Wonder Villains.

NI@SXSW is supported by Belfast City Council, Digital Derry, Invest NI and the Department of Culture Arts and Leisure.