Belfast Music Showcase SXSW 2010

NI artists being showcased at the industry event in Austin, Texas is announced

Click on the video above to see live footage of And So I Watch You From Afar

General FiascoA stellar line-up of Northern Ireland's finest musicians has been put together by Belfast City Council to showcase the country's talent at the 2010 South by South West Festival in Austin, Texas.

Two events at the music and media conference will be run by Belfast City Council at the festival, ‘Belfast Rocks’ and ‘Belfast Unplugged’, with 18 creative businesses in attendance with the launch of the Belfast Music iPhone application and promotional compilation CD, which features 17 tracks from Belfast’s new and up and coming artists.

The first event ‘Belfast Rocks’ promises to be a spectacular one, with accomplished NI favourites And So I Watch You From Afar, General Fiasco, Fighting With Wire and Strait Laces all showcasing their talents at Latitude 30 on March 17th 2010 from 12 noon until 3pm – RSVP

‘Belfast Unplugged’, a Transatlantic artist and business networking party hosted in ‘Birds’ - Austin’s coolest barbershop (on E 6th St) from 5.00pm to 7.30pm - featuring some fantastic collaborative acoustic performances by a bunch of great Northern Ireland (Eilidh Patterson, The Lost Brothers, Ben Glover, Anthony Toner) and American artists (Kimmie Rhodes & Paul Brainard), all accompanied by some serious Southern cuisine.

Strait LacesFrom March 17 until March 21, Belfast City Council will be representing Belfast music at the SXSW exhibition area as part of the British Music Stand in the Austin Convention Centre. Visitors to the stand will be able to meet with Belfast representatives and pick up various resources including the new volume of ‘Belfast: Sounds of the City’ CD compilation.

Also at this years’ SXSW will be the unveiling of the ‘Belfast Music iPhone app’, which showcases past legends and contemporary inspirations that have shaped the music landscape of our city. We see where our legends grew up and cut their musical teeth, and show off the present wealth of musical talent.

Within the application you can experience a Music Heritage tour; the Hall Of Fame introduces you to the legends of Belfast Music; the Gig Listings & News sections will keep you up to date on all things going on in the scene of Belfast Music; and Showcase will introduce you to the best in contemporary Belfast music taking the world by storm.

To find out more about South by South West 2010, check out and for further details on Belfast's events at the festival drop by