Generator NI Music Support Programme Launches

The new government-backed music business support programme launches in Derry~Londonderry

Generator NI, the new government-backed music business support programme, officially launched at the Nerve Centre in Derry~Londonderry this week during the CultureTech Festival.
The launch event included an introduction to key programme elements, opportunities and initiatives, and also featured live performances from some of the country’s most exciting new artists.

'Northern Ireland has a strong reputation for producing outstanding creative talent,' said Generator NI programme director Ross Graham. 'Our new partnership with Generator, the UK’s leading music industry development agency, promises to parallel that success in the contribution that the music sector makes to our creative economy.'
The programme is funded by the Department of Culture, Arts and Leisure (DCAL) and Invest Northern Ireland, and aims to contribute to wider economic and social development by supporting a creative and vibrant music sector which achieves consistent and sustainable economic growth.

The new initiative is a key element of the Northern Ireland Executive’s efforts to grow the creative industries and promote the sector and the region on the world stage. The three year Generator NI programme will deliver development support to artists, managers, record labels and music publishers to assist in developing skills, new markets, networks and competencies.

DCAL Minister Carál Ní Chuilín added: 'Developing our music sector and the wider creative industries is an important element in growing a sustainable economy and promoting social and economic equality.

'This new initiative will support local music businesses and maximise social returns by supporting routes into employment for the long-term unemployed and by working collaboratively to promote access and fairer routes into training and careers within the creative industries.

'The launch of the programme in Derry during the City’s term as City of Culture, and as part of the flagship CultureTECH festival, highlights the potential of the creative and cultural sectors to transform our economy, stimulate wider innovation and deliver social change.'

With a focus on collaboration, Generator NI aims to work with, support and build on the success of other music development initiatives to help drive the sustainable growth of the local industry across a number of music genres.

It will also help stimulate cross-sectoral linkages within the wider creative industries and nurture opportunities for music businesses to develop partnerships across the film and television sectors and other diverse digital platforms.
Department of Enterprise, Trade and Industry Minister Arlene Foster commented: 'Music is a crucial part of the creative economy in Northern Ireland. As an industry it contributes almost £70m in annual gross value added to the local economy, with a further £8m generated through music related tourism. It is also a fundamental expression of regional identity and a source of inspiration, pleasure and personal fulfilment for musicians and audiences alike.

'Northern Ireland has produced some of the world’s leading artists. From James Galway to Snow Patrol and Van Morrison, we have always been a country that is rich in music and musical tradition, and as the global music industry continues to grow, this offers a real economic opportunity for Northern Ireland.'
Visit the Generator NI website for more information.