NI@SXSW Video Report: Good Vibrations

SXSW in Austin, Texas is the world's largest and most important creative industries conference and showcase, taking place from March 8 – 17. It is anticipated that this year's event will attract over 30,000 international delegates from the creative industries and media worldwide.

The event provides an opportunity for internationally focussed creative businesses to develop their knowledge, networks and markets, and this year NI@SXSW is the collective brand for the Northern Ireland Music, Interactive and Film trade mission.

This year's delegation includes 25 Northern Ireland companies from the music, film and digital sectors, one feature film premiere – the Terri Hooley biopic Good Vibrations – and six showcasing artists and bands: Ash, Girls Names, Sea Pinks, The Lost Brothers, Psycatron and Bicep.

Good Vibrations premiere, featuring interviews with directors Lisa Barros D'Sa and Glenn Leyburn

Northern Ireland musicians showcase, featuring interviews with Ash frontman Tim Wheeler and Girls Names

NI Delegates @SXSW – the background

NI@SXSW is a collaborative initiative supported by Invest NI, Department of Culture, Arts and Leisure, Belfast City Council and Digital Derry. Watch this space for further exclusive video reports from the SXSW conference.