NI@SXSW Video Report: Meet the Delegates

Watch video from the international music conference in Austin, Texas, where the Northern Irish creative industries were well represented

SXSW in Austin, Texas is the world's largest and most important creative industries conference and showcase, taking place from March 8 – 17. It is anticipated that this year's event will attract over 30,000 international delegates from the creative industries and media worldwide.

The event provides an opportunity for internationally focussed creative businesses to develop their knowledge, networks and markets, and this year NI@SXSW is the collective brand for the Northern Ireland Music, Interactive and Film trade mission.

This year's delegation includes 25 Northern Ireland companies from the music, film and digital sectors, one feature film premiere – the Terri Hooley biopic Good Vibrations – and six showcasing artists and bands: Ash, Girls Names, Sea Pinks, The Lost Brothers, Psycatron and Bicep.

NI@SXSW creative industries delegates at the Austin Convention Centre

Freelance journalist and photographer, Carrie Davenport, on working and networking at SXSW

Stuart Bailie, CEO of the Yeah Music Centre in Belfast, on promoting Northern Irish music on a global stage