South by South West Deadline Approaches

November 7 marks the cut off point for artists hoping to represent Northern Ireland in Texas next March

As Belfast City Council prepares to host its third annual Belfast Music Week, Northern Irish bands and musicians are being reminded that the closing date for applications for next year’s South By South West (SXSW) music festival is looming large.

SXSW is the world’s premier international showcase for those working in original music, independent films and emerging technologies. It is held in Austin, Texas, each March and brings together more than 10,000 delegates from 20 countries.

The deadline for applications for SXSW 2013, which will be held between March 8 - 17, is Wednesday, November 7 – in the midst of this year’s Belfast Music Week. Applications must be made online, via the SXSW website.

Belfast City Council, in partnership with Invest NI and the Department of Culture, Arts and Leisure, has led a delegation to SXSW each year for the past five years, generating significant business and contracts for those companies and artists who have attended.

Bands such as Two Door Cinema Club (pictured above) as well as solo musicians from across Northern Ireland have performed at the festival's various prestigious showcase events in previous years, and Belfast City Council is calling for new and emerging bands, as well as establish acts, will apply to perform in 2013.

The global spotlight is once again on Belfast as Belfast Music Week 2012 approaches. The week-long event is similar to SXSW in that it too features panel discussions, showcase gigs and presentations from industry professionals.


Belfast Music Week 2012 runs from November 4 - 11. This year the panels will take place over the course of two days, on Thursday, November 8 and Friday, November 9, and will look at a number of vital areas, such as the role of performance rights organizations, publishing and licensing, and the state of the music industry, both internationally and locally.

Among the speakers at the various Belfast Music Week events will be top national and international experts, including Simon Pursehouse, Director of Music Services at independent music publisher Sentric, where he oversees music placement in TV programmes and adverts worldwide.

Adrian Cooke, meanwhile, is founder of the UK-based Portmanteau, a specialist sync licensing agency whose recent commissions have included Fast & Furious 5 and True Blood; and Chris Panayi is a music agent whose clients include Snow Patrol, Kate Nash and Emeli Sande.

All of the Belfast Music Week panels will take place in the Group Space in the Ulster Hall, and are free of charge. Places are limited, however, and can be booked via the Belfast City Council website.

Belfast City Council's Belfast Music Week features more than 250 events in 70 venues, is co-ordinated by the Oh Yeah Music Centre, and supported by the Northern Ireland Tourist Board, Belfast Visitor and Convention Bureau, the Arts Council of Northern Ireland, Invest NI, Tourism Ireland and the Department of Culture, Arts and Leisure.