SXSW Business Support

Belfast City Council calls for companies to apply for attendance support

South by Southwest 2011, the annual music showcase event in Austin, Texas is fast approaching. Once again Belfast City Council, in partnership with FFWDNI and the Department of Culture, Arts and Leisure will be supporting SXSW at various networking events between March 14-20, and this year they are asking local business to apply for support to attend the pre-festival conference.

'It is, as always, imperative that business development is the key focus of the Council's attendance and this year BCC are keen to help provide some support for music businesses from Belfast to attend,' said Brendan McGoran, creative industries officer.

The SXSW Music and Media Conference celebrates its 25th Anniversary in 2011. By day, thousands of conference registrants network in the halls of the Austin Convention Center on their way to do business in the SXSW Trade Show, sit in on informative panel discussions featuring some of the industry's key players, gain insight from legendary keynote speakers or plan out their abundant party schedules.

At night, SXSW showcases hundreds of musical acts from around the globe on over 80 stages in downtown Austin, making SXSW one of the most revered music events in the world.

BCC are working alongside FFWDNI this year to help support businesses attend and the total number of places available will be limited to a maximum of 15 delegates. Six of these will be supported directly through FFWDNI and details can be found at

Belfast City Council will be supporting an additional nine companies to attend, pending the confirmation of additional funding. If you are interested in attending, you can download an application form from Completed forms must be returned by no later than 12.00pm on Friday, November 19. BCC will confirm whether financial support will be available to your company by November 30.

For further information on SXSW 2011 visit or contact Brendan McGoran, Creative Industries Officer, Belfast City Council at This is a competitive process and all applications received will be scored based on the information provided, following BCC procurement procedures.